Digital analytics (and the digital strategy that can result from the insights afforded by analytics) is a highly powerful tool …
In A World of Fake News and Alternative Facts, Can the Church Be Effective Online?
We’ve reached a critical point in society. Truth is under attack. According to the world, truth can vary according to …
MissionFound’s Mission: Helping Churches, Ministries and Nonprofits Excel at Digital
MissionFound turns 1 this week! This last year, we’ve been privileged to help churches, ministries and non-profits do better at …
MissionFound Turns 1! Our Best Posts for Helping You Get Found Online
It’s MissionFound’s first birthday! One year ago, on Dec 31, 2015, I launched MissionFound. I felt then—and continue to feel—a …
Using Digital Media to Pull People from A World on Fire
It just feels like the world is on fire. Terror attacks all over the world. Shootings. Mass shootings. Police ambushes. …
Overwhelmed by Your Ministry’s Digital Strategy? You’re Not Alone.
Sometimes it feels like there’s a constant barrage of “do-this-don’t-do-that” messages when it comes to promotion and managing digital strategy …
Metrics That Matter: Measuring Your Ministry’s Digital Impact
Why should Christian organizations use web and social analytics?
There is too much at stake to just hope we accomplish what Jesus has tasked us to do.
People matter. They want hope, and we can give them that. But we have to gauge how effective we are…
Moments that Matter: Content Strategy and Christian Organizations
When it comes to content strategy and Christian organizations, you need to be found so you can give hope. Meet people in the moments that matter online.
On Mission: Why Digital Marketing Matters for Christian Organizations
Whatever semantics your Christian organization uses, if you have a website, if you’re creating any kind of content and distributing it to people, if you have an email newsletter, if you share content via social media, you’re marketing.
MissionFound One Month In: Behind the Mission to Help You Get Found
On this blog, I mostly give tips, resources, tools, advice on how Christian organizations can get found on the Internet. But …