According to eMarketer’s latest forecast on mobile messaging apps, Snapchat is about to have a really good year. The eMarketer report says that in 2016, “Snapchat’s US user base will jump by 27.2% to 58.6 million users. Snapchat’s growth rate far exceeds that of mobile messaging in general—the category as a whole will grow by 16% in the US this year. Meanwhile, Twitter will have 56.8 million users in the US this year and Pinterest will have 54.6 million users. By 2020, Snapchat will add 26.9 million users, about double that of Twitter and Pinterest.”
“What makes Snapchat different from other mobile messaging apps—and more-established social networks—is the short-lived nature of the messages, the highly visual interface and the features that enable users to get creative with the images they share, and tailor them to specific locations or events,” said eMarketer principal analyst Cathy Boyle. “The fun aspect of Snapchat should also be credited for its success. In a world in which there is an app for nearly everything, Snapchat has cut through the clutter by injecting fun back into social sharing.”
Yet for all the growth Snapchat will see this year, the report is clear that the app still will not be able to catch up to Facebook Messenger, which will continue to dominate the chat app category in the US.
These and other trends show that messaging apps will continue to grow in popularity. More organizations are using mobile messaging apps to connect with and serve audiences. For Christian-based organizations, mobile messaging is one tactic to consider adding to your digital strategy. It offers new ways to share content and information, entertain audiences, respond to audiences and ultimately serve them.
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