21% of Americans—about 57 million people—listen to podcasts each month. Those who consume podcasts on a weekly basis listen to about five podcasts per week.

Podcasts are achieving significant mass usage, according to the Infinite Dial 2016, the latest in a long-running series of studies on consumer adoption of digital media from Edison Research and Triton Digital.

What does this mean for Christian organizations? The surge in podcast consumption—thanks to the proliferation of smartphones—presents another opportunity for Christian organizations to reach people and give hope.

See the study results here.