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In This Digital Era, Is Real Connection Still Possible? 4 Considerations

Jill Van Nostran Digital Strategy

Nielsen just published a report that says total adult media consumption per day is now 10 hours and 39 minutes. Per day.

People are spending more time on smartphones, sure, but we’re also watching more TV, listening to more radio, viewing more TV-connected devices (ie DVRs, video games) and focusing more on our tablets and laptops.

You’ve seen it in real life: People staring at small screens virtually everywhere.

This is the era of hyper connectivity. But is it possible to really connect? Is it possible to really reach anyone? Can we get anyone’s attention anymore?


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The way people use the internet is changing. People still want to connect, but today, we are choosing to connect with each other digitally first. We tend to go online via Facebook, Snapchat, Instagram and more to connect with friends and family. We go online to get news and updates from organizations we like. It’s simple and easy.

But the question becomes: Can we shout loud enough above the noise for Hope and grace and truth to be heard? With all the updates from family, friends, news and organizations, how can we really reach people? How can we really connect?

Here are 4 things for your Christian-based organization to consider:

What’s the story you’re telling? What is The Thing you want people to take away after looking at your Facebook feed? Your Twitter feed? Instagram? If someone heard only one thing from you, what would you want it to be?

How are you telling that story? Are you getting your story across using pictures? Is it through data? Or video? Are you blogging? Are you creating graphics? Maybe you’re telling your story through other peoples’ words and pictures? How do people hear The Thing you want them to take from you?

Where are you telling your story? Is The Thing you’re saying—your story—being told on your website? Or are you telling it on social media? Or both? Where online are the people you’re trying to reach with your story?

How often do you tell your story? I once worked with a top branding consultant who often said that companies need to re-tell their stories every 30 days. I would say that’s true and in today’s digital age, when so much information comes through each day, possibly even more often. Do you get your message across, tell your story, share about The One Thing you want people to take away from you daily? Once a week? Once in a while?

In this digital age, it’s important now more than ever to be where your audience is online. People need hope and time is short.

It’s very possible today to connect to people through a soft whisper that’s loud enough to drown out screaming online voices. How to do that? Have a clear message that you can tell consistently, across platforms, and through ways that will resonate with your audience.

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