Image - New Research from Google Reveals 3 Insights about Digital Use | MissionFound

87% of people turn to search first to get things done.

Think with Google

Jill Van Nostran Digital Strategy

Google has revealed three new insights about how people use digital in their daily lives. This new research is important for Christian-based organizations to understand.


Google just published new research about how people use digital. Their findings revealed three new insights including:

1. In moments of need, people turn first to their phones and search. 96% of people turn to their smartphones to get things done, and 87% of those people turn to mobile search first.

2. Mobile helps people make decisions when they’re ready to buy. 70% of smartphone owners who bought something in a store first turned to their smartphone for information related to the purchase.

3. Mobile search is used for more than just immediate needs. 68% of respondents used search to help with things they want to address at some point in the future.

For Christian-based organizations, it’s increasingly important to realize that people are relying more and more on their smartphones for information and when they are on the go. This means having strong content marketing and digital strategies are more important than ever–help people find your organization and information when and where they need it most.

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