72% of marketers consider data analysis more important than social media skills

According to a new report by BlueVenn, 72% of marketers say data analysis is the most important skill to acquire in the next two years. The report says that to succeed in today’s data-centric landscape, data analysis is a more important skill than social media (65%), web development (31%), graphics design (23%) and search engine optimization (13%).

Read the report here.

What do you think? From your perspective, what’s the most important marketing skill for your ministry, church or nonprofit?

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