Web & Social Analytics for Christian Organizations


Jesus has tasked us to “go,” and there is a lot at stake. Analyzing the metrics that matter can help us know how well our outreach is working.

Jesus has tasked us to “go,” and there is a lot at stake. People matter. They want hope, and we can give them that. But we have to gauge how effective we are.

This is why we look at digital analytics. It gives us a better sense for how effective our digital strategy, our marketing, is so that we can better gauge how effectively we have removed barriers to Jesus.

Web & social analytics for Christian organizations gives us some benchmarking. If we can’t analyze basic metrics that matter, we will have a difficult time understanding if we are investing in the right outreach or if we are wasting time on marketing that doesn’t work.

People are human beings—names—not numbers. The point is not pageviews, unique visitors, bounce rates, conversions.

The point is lives transformed by Jesus.

This is why it’s important to determine whether or not digital areas we’ve invested in are impactful.

People matter. Time matters. How we use financial resources entrusted to us by the Lord matters.

Metrics give us a better indication of what works and what doesn’t.

The point is lives transformed by Jesus.
People matter. Time matters. How we use financial resources entrusted to us by the Lord matters.
 

Sign up for our bi-monthly email with blog post roundups:

– How do people arrive at your website or app?

– Where do people go once they’re there?

– Did people sign up for your email?

– Did people by the product?

– When do most people hit your website or app?

– What do they search for on your site?

– Did people watch the sermon? Which one?

– Did people leave as soon as they arrived?

– Did people share the Facebook post? Did they engage at all with it?

– Did people follow on Instagram?

– Did people read the blog post?

– Did they listen to the podcast? What types of episodes garner the most engagement?

– Are your website and Google playing nicely together? Are Google or Bing reporting any crawl or URL errors with your website?

Understanding what types of digital content and online experiences people interact with best will help you create the experiences that get people to Jesus best.

Look at your Christian church’s or nonprofit’s web & social analytics. Learn which digital tactics are impactful and which aren’t. Understand how your website or mobile app are communicating with the search engines. It’s a good and smart strategy.

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