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#GetFoundGiveHope Tip: Be Consistent in Your Digital Measurement Process

Jill Van Nostran Digital Strategy

#GetFoundGiveHope Tip: When measuring success in digital, make sure your analysis process is consistent. This will give you a more accurate view of what’s happening in your data. Changing your analysis process will skew your reporting and make it much more difficult to interpret data.

Also, it’s important that everyone who reviews your measurement reports understands what’s being measured, how it’s being measured and why.