76.8% of U.S. smartphone users rank facebook as their #1 app | MissionFound

76.8% of U.S. smartphone mobile media users rank Facebook as their #1 app.

comScore MobiLens® and Mobile Metrix®

Jill Van Nostran Content Marketing

comScore MobiLens®and Mobile Metrix® just released data from December 2015 on top smartphone trends.

Apple ranked as the top smartphone manufacturer with 42.9% of marketshare.

Yet Google Android ranked as the top smartphone platform with 53.3% of marketshare.

Among smartphone mobile media users 18 years and older, Facebook ranked as the top app, used by 76.8% of people. Facebook Messenger follows, used by 62.5%. YouTube (61.3%), Google Play (51.9%), Google Maps (50.9%) and Google Search (50.1%) follow as the top smartphone apps.

top smartphone trends | MissionFound

comScore MobiLens® and Mobile Metrix® December 2015 U.S. Smartphone Subscriber Market Share

197.4 million people in the U.S. owned smartphones (79.3 percent mobile market penetration) during the three months ending in December.

The full report by comScore can be viewed here.

The takeaway: How is your Christian organization using these smartphone trends to reach people and give hope?