Apple ranked as the top smartphone manufacturer with 42.9% of marketshare.
Yet Google Android ranked as the top smartphone platform with 53.3% of marketshare.
Among smartphone mobile media users 18 years and older, Facebook ranked as the top app, used by 76.8% of people. Facebook Messenger follows, used by 62.5%. YouTube (61.3%), Google Play (51.9%), Google Maps (50.9%) and Google Search (50.1%) follow as the top smartphone apps.
197.4 million people in the U.S. owned smartphones (79.3 percent mobile market penetration) during the three months ending in December.
The takeaway: How is your Christian organization using these smartphone trends to reach people and give hope?